SEO or Search Engine Optimization, is a type of search engine marketing (SEM). It is the art of manipulating a website under certain keywords or phrases so that it becomes ranked at the top of the search engine listings pages like you see in Google. SEO is used by companies to increase the amount of traffic to their website so that a percentage of visitors are converted to sales. The higher a website is ranked for certain keywords or phrases the more traffic it will receive.
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